Tuesday, 25 September 2012

But I don't have a Business?



At first glance, the card above looks like something a UTSC faculty member would have in their pockets. But when we examine it closely, it's not hard to see that the card is one that could belong to a student. Business cards, by definition, are cards that contain information about a business or individual that are shared and distributed during formal introductions.

During my first year, back when I was a beginner to the business world (I'm a certified professional now..) I thought the idea of having a business card seemed, for lack of better words, pointless. I thought it didn't make sense to have a card when I one, didn't have a business and two, wasn't employed. But with that being said, it came as a shocking surprise to find out that employers not only welcome business cards from students, some even expect one. Last fall I attended a MESA hosted event called CA Facts Night which was/is a social networking event where students have the chance to interact with professionals in the accounting field. So being the ambitious and slightly ignorant person as I was, I decided to talk to a management representative at Deloitte. We had a longer than usual chat but this is how our conversation ended. "It was nice chatting with you. Do you have a business card so we can keep in touch?" I would have loved my response to be "Of course. I look forward to speaking with you again." But we all know it didn't end as such.

So in conclusion, I learned that business cards were in fact not only for business, but simply a means to share your contact information and to make networking a lot easier. Building business relationships and connects do not stop after the initial encounter. The strongest relationships are ones that are continuous. Having a business card present during networking events is having a tool that tells said person that you are interested in more than the present conversation. You'd be astonished how impressed an employer will be to see a card that simply says Your Name, Institute and Program. Hey, it's better than writing your phone number on a napkin, right?

Business cards like the one shown above can be purchased in bulk at the Management E-Store

Cornell Jones

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